I first heard about Lisa when I was scrolling through Pinterest. I was searching for business advice and how to better sell my art online when this photo popped up:
Right away I pinned it and began reading. The advice Lisa had to share was golden! I actually wrote a blog post about how much I was learning back in July, which you can read by clicking here, and I reached out to her asking if she would be would be willing to share some tips for my Artists to Know series. I am so grateful that she agreed, because I think the advice she is about to share with you is some of the best I've ever heard!
For some background, Lisa is a marketing consultant for creative entrepreneurs. You know that ridiculous saying that "Those who can't 'do', teach"? Well let's just say that's quite inaccurate in Lisa's case. This lady is an absolute expert on marketing from first hand experience in her own business. She turned $100 of supplies into thousands of dollars in sales and a top earning Etsy storefront (!!!!!). Believe me when I say, she knows what she's talking about. So without further ado, I introduce your newest Artist to Know, the marketing guru; Lisa Jacobs!
First things first, how would you describe yourself?
I'm a creative business owner and consultant. I'm known for turning $100 into a top-selling storefront on Etsy and sharing all my tips and strategies on the blog, Marketing Creativity.
What is the driving force behind your jewelry making?
My jewelry actually represents a very private part of my life because its based on my spiritual faith and the power of appreciation and gratitude. It started out of my curiosity for crystal healing, and I believe trusting that calling has guided me to where I'm at today.
Where is the place that you feel most inspired?
Outside and on the internet. Both contain infinite possibilities and unlimited inspiration!
What is your favorite material to work with & why?
I love sunstone. It's a neutral, sparkly champagne-like color. I feel like there's a million things to see in one stone, and I love that. I could look at it all day!
If you had all the money in the world, what extravagant art-related purchase would you make?
I would buy a glorious retreat center that nurtured and educated creative entrepreneurs while offering them a place to get away and reconnect with their inspiration. Seriously. How dreamy would that be?
Many artists say they spend 50% of their time creating art and the other 50% marketing themselves. If you could break up your work day into percentages based off of how much time you spend marketing your business & actually creating – how would that look?
That scares me because I'm afraid of what a half-day of marketing would look like: Is being on Facebook marketing? Is being on Pinterest marketing? Because all of that can be automated and shouldn't take more than a half an hour to do properly. I get worried when people consider social time "marketing."
I would say I spend 80% of my time in project/product production and 20% of my time marketing, and I'm including my blog writing as part of my marketing efforts in that percentage because it takes up the bulk of that time.
What advice do you have for those who want to pursue a career in the arts? What do you wish you had known before you got started?
To start before you think you're ready. I made my first attempts at online business as early as 2008, and I imagined the "whole world" would know about it because it was on the internet. It doesn't take long to be humbled by that far-fetched perception!
When I opened the Energy Shop in 2010, I knew there was so much more to it than just putting something online. I knew I had to go out and, not only find customers for my product, but also figure out ways to get them to come look at my offer!
And moreover, don't trust anybody who makes it sound easy! If you want the reward, you've got to commit to the business and be a good employee to your craft.
The Energy Shop & Marketing Your Creativity
When did you become a full time artist? Did you start teaching at the same time?
I actually became a full time artist when I started teaching. I have what I call a "multi-faceted" business, meaning there are two very different angles to it. I was able to go full time because I had different businesses bringing in different incomes, and supporting each other (and me) through the slow seasons they each encounter.
What’s the nicest thing anyone has ever told you about your jewelry or teaching?
Somebody just told me that she didn't want anybody else to see the class I taught on CreativeLive because they would quickly become her most dangerous competition.
I love the excitement + frenzy that is created from a useful business lesson and a good author/instructor, so I received that as my best compliment of all time!
You have a successful jewelry business, you teach marketing to beginner small business owners, and you raise your four children– how do you find balance?
I stopped looking for balance. When I'm working on something big, I live in a messy bun and sweats, and it's a given that we're having freezer-kept chicken nuggets for dinner. My husband gladly picks up the slack, as I do for him when his schedule calls for it.
Sometimes this business occupies every living cell inside of me, and my family notices when that happens. When I'm working on something big, they can tell I'm not present even when I'm physically in the room. I used to feel bad about this, for sure.
Outside of school, my children are always with me. That's why I started this business in the first place, so that as they grew, I could be at home and have them always under (or at least near) my wing. One day, my youngest son asked me a question, and I was so in the zone writing something about business, I didn't hear him.
My youngest daughter said, "She didn't hear you. Sometimes you just have to ask her twice." And with that, I gave everyone a kiss and stopped feeling bad that it happens.
Later in life, they'll look back on their childhood, and they won't care that sometimes they had to ask me twice. Or worry about the few times they ate freezer-packed chicken nuggets. They will, however, remember a Mom that pursued her passions and created her own success. And I wouldn't have it any other way!
For More Business Advice:
For The Energy Shop:
Market Your Creativity Facebook Page:
Hi friends! Welcome to the blog! I'm Mandy and I'm an artist, blogger & founder of the "Artists to Know" interview series. Here you'll find photos of my latest art adventures, furniture makeover projects & advice from successful artists!
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