Part 1 (Part 2 can be found by clicking HERE!)
Growing up with Jim Fitzgerald as your father is a unique experience. One gets used to frequently hearing his take on Ayn Rand's Objectivism philosophy, sometimes just a moment or two after hearing him quote Steve Martin's explanation on how to be funny (by putting bologna in his shoes, of course!). In case you were wondering, these subjects can be broached while he makes pancakes, dances like Elvis, sings along to Solomon Burke and practices his golf swing mid-sentence.
One of my favorite quotes of all time is by the famous Italian film director, Federico Fellini - "You have to live spherically - in many directions. Never lose your childish enthusiasm - and things will come your way." That's my dad, he lives in so many directions and he's passionate about all of them. Today I am so excited to share with you how he directs that passion into his business, Taradel, along with a whole bunch of advice he has for anyone from entrepreneurs and artists to the recent graduating class of 2015. In case you aren't sure what Taradel is... it's a successful company that "Targets and Delivers" print and digital media for small businesses by making marketing easy, effective and affordable. So without further ado, let me turn it over to the man of the hour, my Dad, the entrepreneur:
What made you realize you didn't want to work for other people anymore?
I think some people work well in a structured environment. I was never one of those people. I realized the only way I could work the way I wanted to, was to work for myself.
If you could tell the world one thing through your approach to business, what would it be?
Decisiveness. Make a decision, get a data point and move on.
Where is the place that you feel most inspired?
Most of my good ideas come out of conversations I have with colleagues and clients when they present a business challenge.
How long did you spend researching other businesses similar to the one you wanted to start before you decided to work for yourself?
I was fortunate enough to work for an entrepreneur when I was 15. I worked for him part time and eventually full time for a total of five years. He had a medical supply business. I was exposed to nearly all the facets of the business; from product design to vendor negotiations, supervising and managing people. I also got to represent the company in a sales role at medical trade shows. I was selling at trade shows at 18 with 20 people reporting to me. Most importantly I saw a successful entrepreneur making decisions first hand.
Recognize that painting ^^^ ;)
What programs do your graphic designers prefer?
Adobe Creative Suite. Illustrator, Photoshop, InDesign
What’s your favorite product or service that you sell?
My favorite product that we’ve developed is an online platform that allows a small business to “heat map” their trade area to show them the mailing routes most likely to have people that look like their existing customers. We were truly the first company to democratize this – this technology was available for larger companies.
If you had all the money in the world what would you buy to enhance your business?
Hire more talented, smart, creative people.
When it comes to paying taxes, keeping books straight – what program(s) do your accountants prefer?
QuickBooks – Enterprise
"Business is the Entrepreneur's Canvas"
-Bo Burlingham, Editor at Large, Inc Magazine
When did you start Taradel?
Describe your ideal customer.
A partner, agency, franchiser, with many small business clients. The reason is that we can build a customized platform to make it easier for their clients to create agency quality marketing.
They say “ADD” is the disease of CEO’s – Is there a specific routine you like to stick to? Or do you enjoy being all over the place? What keeps you focused?
I do jump around but I’ve almost built a routine on how I do it. I prefer to consume media (blogs, emails, articles) in the morning and then meet and collaborate with team members in the afternoon.
What service or product do you sell the most of?
Postcards – over the years we’ve helped 10,000 small business owners grow by mailing over 50 million postcards.
Hope you enjoyed Part 1! Part 2 can be found by clicking here!
Hi friends! Welcome to the blog! I'm Mandy and I'm an artist, blogger & founder of the "Artists to Know" interview series. Here you'll find photos of my latest art adventures, furniture makeover projects & advice from successful artists!
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