I will not claim to be an expert on branding, BUT I do have a helpful tip that I think will make a big difference in the beginning stages of your brand development. Have you heard of a mood board? If you haven't, Google has an easy explanation, it's simply "an arrangement of images, materials, pieces of text, etc., intended to evoke or project a particular style or concept".
Here's an awesome example created by Melissa from "The White Corner Creative" blog. She's AMAZING and not only provides great tips for creating your own mood board,
but she has also created a DIY mood board Photoshop file that is absolutely FREE (here) !! All you have to do is sign up for her newsletter and you immediately get access to a blank mood board template.
Creating a mood board is a really smart way to help you focus on what you want your business to represent.
First step is to collect photos. A LOT of photos. And not just images of YOUR work, so feel free to browse through magazines, & scroll through Pinterest images that inspire you! Then ask yourself, what about these images am I drawn to? Is there a certain color that keeps coming up somewhere in each image? How can I create products that give me that same sense of satisfaction when I look at them?
When you answer these questions, you're narrowing down your style. When you have a creative business that represents not only your products, but who you are as a person - being confident in knowing your distinct style while putting that out into the world will be what makes you memorable to your past & potential customers.
Thanks to Melissa and her amazing advice, I now have my very own mood board!
Since I have what I call "Creative ADD", my style changes constantly. So if you're thinking to yourself, didn't this girl JUST re-brand like 5 minutes ago? You're not wrong. I do this type of thing ALL. THE. TIME. But it's part of my creative process to constantly reevaluate and re-center my business. It helps me remember why I make art in the first place (post on this coming soon!), what style I'm most drawn to, and what colors are showing up in my work the most frequently. This mood board will serve as a kind of anchor in my business, to always look back to when I'm creating a new painting or updating the look of my website - if it aligns with the feel of these images, then I know I'm on the right track! :)
My next move is to focus on fonts, deciding which make most sense with my brand and then it's time to start designing a (much more legible and simplified) new logo!
If you're considering re-branding, or are having one of those days where you can't quite remember why you wanted to start your business in the first place (we all feel that way some days, so don't feel bad!) - this is a great tool to center yourself. I hope you find it helpful!
Template from White Corner Creative
Top right image of the beautiful bedroom is from here, and the bottom left image was from a stock photo I purchased from either Creative Market or Adobe.
Hi friends! Welcome to the blog! I'm Mandy and I'm an artist, blogger & founder of the "Artists to Know" interview series. Here you'll find photos of my latest art adventures, furniture makeover projects & advice from successful artists!
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